Why and What and How?

Yesterday, Aimee, Norfrid, and I held the first BeCrofty business meeting to talk about what the next year would bring. Regretfully, I have to report that I ran out of time to prepare the requisite silly hats. On the bright side, we did manage to set goals, dream up some new ideas that will be fun to put into practice, and consider the purposeful mission of the company in general.  Lemme drop the minutes on ya ...

Our meeting centered around these three questions:

1) “Why do we get up in the morning?” – Define a purpose and organizing principle.

2) “What goals will get us there?” – Decide which activities will help us achieve the purpose, while sticking to the principle.

3) “How do we do that?” – Create a list of concrete steps to take in the next year.

Here's what we decided:

1) Why BeCrofty?

We are passionate about improving peoples' lives, and believe our talents are a gift to be used to that end. The BeCrofty mission is about restoring a sense of joy, peace, and wonder into daily life. Since society is fraught with isolation and anxiety, we hope to encourage people to spend time face-to-face with family and friends – rather than through impersonal interfaces of technology.

2) What does BeCrofty do?

Simply put, we create art in many forms: analog games, stories, and more, and provide these products at reasonable cost so -- thanks to people like you -- we can keep doing what we love.

3) How do we do that, in specific terms?

We've got lots of ticket items to achieve by May 2018. Among them: publish Hobbe Manor (crowd-funding, anyone?); forge new partnerships with retailers, libraries, schools, and other organizations to share our games; create new products and programs (shh... top secret!); update our website; start a logo/branding project; and lots of other goodness besides.  Oh, and I need to get better at organizing stuff and things.  Yeah ... that too.


It makes my head spin to think about everything we need to do over the next year. Regardless, I am excited to dig into these new projects. As I write this, I'm sitting down to plan an entire year. That's a first. But Norfrid assures me it's doable, and Aimee is always more than supportive of our endeavors – so who's worried? Not this guy. Stay tuned for more adventure in Organization Land.

And before I forget -- we're putting the finishing touches on Gary's book 'My Life Has Gone to the Dogs' this Friday.  Achievement get!